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Developing/Planning

TermDefinition
Brand A name, term, design, or symbol that distinguishes ones good from another
Extension A product line extension marketed under the same brand as a previous item
Brand Mark Part of the brand that cannot be spoken such as a design or picture
Category Management The marketing of several brands falling under a generic product category such as coffee or dessert
Descriptive Label The use of descriptive information on labels
Generic Brands A product that is named only by its generic class
Grade Label A system of identification that describes products by their quality
Label Information attached to a product
Mixed Bundling The practice of offering for sale two or more products either at individual prices or for one price
National Brands A brand that is marketed through a national market
Package The container used to protect and transport a product
Planograms A visual plan showing the physical allocation of product display
Price Bundling Offering two or more products for sale at one price
Product Life Cycle (1) The slow sells growth following the introduction of a new product (2) Rapid sales growth that accompanies product acceptance (3) The plateauing of sells growth when the product has been accepted by most potential buyers
Product Line A group of products offered by an organization to one general market
Product Mix The full set of product offered for sale by an organization
Product Modification The altering of a current product to make it more appealing to the market place
Product Positioning How it is decided to compare a product to the others like it on the market
Trade Name A trademark used to identify an organization rather than a product or product line
Trade Character people and animals used in advertisement
Trademark Legal term meaning the same as brand, includes brand name and brand mark
Created by: csouther9082
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