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Development and plan

Development and planning

TermDefinition
Brand A name, term, design, symbol, or other feature that identifies one's sellers good or service as distinct from other sellers.
Extension Product marketed under the same general brand from a previous item or items. It is usually aimed at another segment of the general market for the overall brand.
Brand Mark Part of a brand name that cannot be spoken. It can be a picture, symbol, lettering, design, color, or combination of these. Brand name is part of a brand that can be spoken. Includes letters, numbers, or words.
Category Management Marketing of several brands falling under a generic product category like coffee, dessert, and oral hygiene. May be done by allocating funds and marketing effort according to the profit potential of each brand in the mix also deleting weak brands and addi
Descriptive Label Use of descriptive info on labels (Ingredients or use). Contrasts with grade labeling where code letters or numbers are used to describe the relative quality of goods.
Generic Brands A product named only by its generic class (barber shop). Thought to be unbranded, but their product or re-seller name is associated with the product. Associated with food and other packaged goods.
Grade Label System of identification that describes products by their quality using numbers or letters. The grade classes and requirements are assigned by the gov't or trade group and scoring is done by inspectors.
Label Info attached to or on a product for the purpose of naming it and describing the use, dangers, ingredients, manufacturer, and like.
Mixed Bundling Practice of offering for sale 2 or more products or services at individual prices or for 1 single price.
National Brands Brand that is marketed throughout a national market. Contrasts with regional and local brand.
Package Container used to protects, transport, and identify a product.
Planograms Visual plan showing allocation of product display space withing a product grouping.
Price Bundling Practice of offering 2 or more products or services for sale.
Product Life Cycle Four stages: 1 Introduction: slow sales growth that follows the intro of a new product. 2 Growth: rapid sales growth that accompanies product acceptance. 3 Maturity: plateauing of sales growth when the product has been accepted by potential buyers. 4 Decl
Product Line Group of products market by an organization to 1 market.
Product Mix Full set of products offered for sale by an organization.
Product Modification The altering of a current product to make it more appealing to the market place.
Product Positioning How the innovator firm decides to compare a new item to its predecessors and creates an impression.
Trade Name Trademark used to identify and organization rather than product.
Trade Character People, animals, animated characters, or objects, used in advertising a brand.
Trademark Legal term meaning the same as brand, it includes brand name and brand mark.
Created by: tlara8292
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