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developing/planning
| Term | Definition |
|---|---|
| brand | name, term, design, symbol, or any other feature that makes one sellers product different from other sellers |
| extension | product line extension marketed under the same general brand as the previous products, usually aimed at another general segment for overall brand. |
| brand mark | part of a brand name that cant be spoken abt, usually a symbol, picture, lettering, coloring, or combination of these. The brand name such as numbers, letters, or numbers can be spoken abt |
| category management | marketing of several brands falling under a category like coffee, dessert, & oral hygiene. This can be down by allocating funds and marketing efforts according to profit potential of each brand mix, deletes weak brands and adds new ones with more profit |
| descriptive label | descriptive information on labels, uses code numbers or letters |
| generic brands | named by its generic class, thought to be unbranded, producers name is usually associated with the products name, its foods, or other packaged goods or industrial products marked as generic |
| grade label | identification that describes products by quality, using numbers or letters agreed-on, the requirements are assigned by the government or trade group and scored by inspectors |
| label | info on the product either attached or printed on it like its name, ingredients, its dangers, manufacture, describing what its used for |
| mixed bundling | practice of selling two things together or separate, and if separate the price doesn't add to the amount it would be together |
| national brands | brand marked through out a national market, contrasts with local and regional brand |
| package | container used to promote, transport, or identify a product, varies from a plastic wrap to steel or wooden box |
| planograms | visual plan showing physical allocation of product display space with in a product grouping used for standardizing merchandise presentation |
| price bundling | practice of offering 2 or more products or services for sale at 1 price |
| product life cycle | has 4 stages- 1. introduction of product , 2. growth of sales, 3. maturity sale growth when accepted by potential buyers , 4. decline |
| product line | group of marked products by an organization to 1 general market. products have characteristics like customers, and in common, & may also share technologies, distribution, channels, prices, services,& etc. they are often product lines in product lines |
| product mix | full set of products offered for sale by an organization, the product mix includes all product lines and categories |
| product modification | altering of a current product as to make it more appealing to the market place, planning and making decisions about what features should be used in selling a business's products, services or ideas |
| product positioning | how the innovator firm decides to compare the new item to its predecessors & creates an impression in the customers mind |
| trade name | trademark that is used to identify an organization rather than a product or product line |
| trade character | people, animal, animated characters, objects or like that re used in advertising a brand & that come to be identified with the brand, in much the same way that a trademark is identified with a brand |
| trademark | legal term meaning the same as brand, it includes the brand name & mark, a trademark identifies one seller's product and thus differentiates it from products of other sellers |
Created by:
laylabrackett
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