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Developing and Plan
| Term | Definition |
|---|---|
| Brand | A name,term, design,symbol or any other feature that identifies one sellers goods or services as distinct from those of other sellers. |
| Extension | A product line extension marketed under the same general as a previous item or items. |
| Brand Mark | The brand mark is part of the brand that can't be spoken.Most commonly in a symbol, picture, design, distinctive lettering,color, or a combination of these. |
| Category Management | The marketing of the several brands falling under a generic product category such as coffee, dessert, and oral hygiene.May be done allocating marketing funds and marketing effort according to profit potential. |
| Descriptive Label | The use of descriptive information on labels.Contrasts with grade labeling and code letters and numbers describe the relative quality of goods. |
| Generic Brands | A product that is only named by its generic class.Thought to be unbranded and producer or re seller name is usually associated with the product. Associated with foods or other packaged goods |
| Grade Label | A system of identification that describes products by their quality,using agreed on numbers or letters. |
| Label | The information attached to or on a product for the purpose of naming it and describing its use,its dangers,its ingredients,its manufacturer,and the like. |
| Mixed Bundling | The practice of offering for sale two or more products or services either at individual prices for one single price. |
| National Brands | A brand that is marketed throughout a national market.contrasts with regional brand and local brand. |
| Package | The container used to protect, promote, transport, and/or identify a product.Package may vary from plastic band wrap to a steel or wooden box. |
| Plano grams | A visual plan showing showing the physical allocation of product display space within a product grouping used for standardizing merchandise presentation. |
| Price bundling | The practice of offering two or more products or services for sale at one price. |
| Product Life Cycle | The product life cycle describes the period of time over which an item is developed, brought to market and eventually removed from the market. The cycle is broken into four stages: introduction, growth, maturity and decline. |
| Product Line | A group of products marketed by an organization to one general market.Products have characteristics and customers and/or uses in common.May also share technologies, distribution channels,prices,services,and etc.often product lines within product lines. |
| Product Mix | The full set of products offered for sale by an organization.The product mix includes all product lines and categories. |
| Product Modification | The altering of a current product so as to make it more appealing to the market place. |
| Product Positioning | How the innovator firm decides to compare the new item to its predecessors and creates an impression in the customers mind. |
| Trade Name | A trademark that is used to identify an organization rather than a product or product line. |
| Trade Character | People, animals, animated characters, objects like that are used in advertising a brand and that come to be identified with the brand, in much the same way that a trademark is identified with a brand. |
| Trademark | A legal term meaning the same as brand,it includes the brand name and brand mark.A trademark identifies one sellers product and thus differentiates it from products of other sellers. |
Created by:
irangel3947
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