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Develop & Plan

TermDefinition
Brand Features that identifies one seller's good
Extension a product line extension marketed under the same general brand as a previous item,
Brand Mark part of brand that cannot be spoken
Category Management marketing of the several brands falling under a generic product category
Descriptive label descriptive information on labels.
Generic Brands a product that is named only by its generic class.
Grade Label system of identification that describes products by their quality.
label information attached to or on a product for the purpose of naming it and describing it.
Mixed Bundling the practice of offering for sale two or more products or service either at individual prices or for one single price.
National Brands the practice of offering for sale two or more products or services
Package the container used to protect, promote, transport, and identify a product.
Planograms a visual plan showing the physical allocation of a product display space within a product.
Price Bundling the practice of offering two or more more products for sale at one price.
Product Life Cycle has four stages: introduction, growth, maturity, decline
Product Line group of products marketed by an organization to one general market,
Product Mix the full set of products offered for sale.
Product Modification altering of a current product so as to make it more appealing to the market place.
Product Positioning How the innovator firm decides o compare the new item to its predecessors and created an impression in the customer mind.
Trade Name a trademark used to identify
Trade Character people, characters, animals used in advertising.
Trademark a legal term meaning the same as brand.
Created by: dpatel2664
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