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Career Development
| Term | Definition |
|---|---|
| Brand | a name or symbol that identifies a sellers good or service |
| Extension | a product line extension marketed under the same general brand as a previous item |
| Brand Mark | the part of a brand name that cant be spoken |
| Category Management | several brands falling under one generic product category |
| Descriptive Label | descriptive info used on labels |
| Generic Brands | a product that is named only by its generic class |
| Grade Label | identification that describes products by their quality |
| Label | info attached to a product for the purpose of naming and describing it |
| Mixed Bundling | selling two or more products either at individual prices or for one single price |
| National Brands | marketed throughout a national market |
| Package | a container used to transport a product |
| Planograms | a visual plan showing the fiscal allocation of a products display |
| Price Bundling | offering two or more products for sell at one price |
| Product Life Cycle | introduction,growth,maturity,decline |
| Product Line | a group of products used to market an organization to one general market |
| Product Mix | the full set of products offered for sell by an organization |
| Product Modification | the altering of a current product |
| Product Positioning | the innovator firm decides to compare the new item to the predecessors and creates and impression in the customers mind |
| Trade Name | a name used to identify a organization rather then a product |
| Trade Character | objects used to advertise a brand |
| Trademark | a legal term meaning the same as brand |
Created by:
ellabk
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