Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
developing and plan
| Term | Definition |
|---|---|
| brand | a name or symbol that identify ones brands |
| extension | under the same line as the previous item |
| brand mark | part of brand that cannot be spoken |
| category management | marketing of several brands falling under same product |
| descriptive label | use of descriptive info |
| generic brands | a product named after its generic class |
| grade level | system of identification |
| label | info on a product |
| mixed bundling | the practices of offering |
| national brands | a brand that is marketed |
| package | container used to protect and ship |
| planograms | a visual plan |
| price bundling | offering somethin 2 for 1 |
| product life cycle | 4 stages |
| product line | group of products |
| product mix | full sets of products |
| product modification | altering of current product |
| product positioning | how innovator compares |
| trade name | a trademark |
| trade character | people , animals or animated character |
| trademark | legal term used like brand |
Created by:
asage2032
Popular Marketing sets