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developing and plan
Term | Definition |
---|---|
brand | a name or symbol that identify ones brands |
extension | under the same line as the previous item |
brand mark | part of brand that cannot be spoken |
category management | marketing of several brands falling under same product |
descriptive label | use of descriptive info |
generic brands | a product named after its generic class |
grade level | system of identification |
label | info on a product |
mixed bundling | the practices of offering |
national brands | a brand that is marketed |
package | container used to protect and ship |
planograms | a visual plan |
price bundling | offering somethin 2 for 1 |
product life cycle | 4 stages |
product line | group of products |
product mix | full sets of products |
product modification | altering of current product |
product positioning | how innovator compares |
trade name | a trademark |
trade character | people , animals or animated character |
trademark | legal term used like brand |