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BO Chapter 6
| Term | Definition |
|---|---|
| Advertising | Advertising is the activity or profession of producing advertisements for commercial products or services. |
| Competition | Competition is an event or contest in which people compete. |
| Customer | Customer is a person or organization that buys goods or services from a store or business. |
| Marketing | Marketing is the action or business of promoting and selling products or services, including market research and advertising. |
| Niche | Niche is a comfortable or suitable position in life or employment. |
| Promotion | Promotion is the action of raising someone to a higher position or rank or the fact of being so raised. |
| Survey | Survey is examine and record the area and features of (an area of land) so as to construct a map, plan, or description. |
| Target Market | Target Market is a particular group of consumers at which a product or service is aimed. |