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Promotion

TermDefinition
Advertisement Any paid form of nonpersonal presentation of ideas, images, goods, or services
Competitor A rival business that seeks to attract the same scarce customer dollars
Customers The people who buy goods and services
Goods Tangible objects that can be manufactured or produced for resale
Image The way something is viewed
Intermediaries Middleman that operates between the producer and consumer to help move goods and services
Marketing mix The combination of the four elements of marketing - product, place, promotion, and price
Position Image or impression of a business or organization that consumers have in their minds
Product A good, service, or idea a business offers its customers
Promotion A marketing function needed to communication information about goods, services, images, and/or ideas to achieve a desired outcome
Services Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
Target audience A group of consumers who are the most likely prospects for a good, service, image, or idea
Created by: MsMcCowan
Popular Marketing sets

 

 



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