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Marketing Concepts

QuestionAnswer
Pricing Deciding how much to charge for goods and services
Marketing Planning, promoting, and distributing products
Utility the added value of a product in economic terms
Marketing Mix Product, Price, Place, Promotion
Selling Pproviding customers with goods and services they want
Goods tangible items
Channel management deciding how goods get into cutomers hands
product and service management obtaining, developing, or improving a product
organizational market businesses that buy products for use in their operations
market share percentage of total sales generated by cometing companies
disposable income Money left after taking out taxes
demographics characteristics such as age, gender, ethnic background, income
implementation putting a market plan into action and managing it
Generation Y product information gathered from Internet use
market segmentation separating large groups into smaller, precise groups based on characteristics
PEST analysis analysis of outside influences on an organization
executive summary brief overview of entire marketing plan
marketing mix a combination of four strategies used to market a product
geographics information about where people live
external opportunities alert to changes in laws and regulations
Created by: CoachC
Popular Marketing sets

 

 



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