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Marketing Concepts

Marketing

TermDefinition
Marketing Marketing is the activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.
Marketing Mix A combination of factors that can be controlled by a company to influence customers to purchase it's product.
Functions of marketing The 7 basic functions of marketing distribution, financing, marketing information management, pricing, product/service management, promotion, and selling.
Situation analysis An act of studying the past and present data to identify what is popular or trendy.
Marketing Concept The idea that you must satisfy a customer's needs and wants in order to make profit.
Customer The actual or prospective purchaser of products or services.
Target Market The particular segment of a total population on which a business focuses its expertise to satisfy that submarket in order to accomplish its profit objectives.
Market Segmentation
Demographic
Geographic
Psychographic
Created by: Bhix4785
Popular Marketing sets

 

 



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