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Marketing concepts

Marketing

TermDefinition
marketing marketing is the process of creating and delivering to customers clients and partners
marketing mix mix of controllable variables that the firms uses to peruse the desired sales of the product market
functions of marketing 7 basic functions distribution, financing, marketing info management, pricing, product/service management, promotion and selling.
situation analysis the study of past and present data
marketing concept the idea that the customer must be satisfied to make a profit
customer the purchaser of the sells
target market particular segment of a population
market segmentation the process of subdividing a market
demographic a persons sex, size, age, etc.
geographic segmentation on where the population lives
psychographic dividing markets based on the consumers attitudes and behavior
Created by: asage2032
Popular Marketing sets

 

 



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