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Marketing 567

RMU Marketing

QuestionAnswer
What is true about social classes in United States? Show distinct product preferences in clothing and automobiles
Who are the most affluent subculture in America and have $450 billion dollars of spending power annually? Asian Americans
What is a black box? The buyer's characteristics that influence how he or she perceives or reacts to the stimuli as well as the buyer's decision process that effects the behavior.
Marketers try to find these to discover new products that may be wanted Cultural shifts
Who are people within a reference group who, because of special skills, knowledge, and personality, or other characteristics, exert influence on others? Opinion leaders
Who shares the company's passion for their products with a large circle of friends and acquaintances for insider information and rewards. Brand evangelists
Who are becoming very attractive to the market? They are ideal for travel, restaurants, high tech home entertainment products, and convenient services. Mature consumers
What is not true about mature consumers? They place more importance on brand names and are brand loyal than any other age groups.
What are social classes? Society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.
What members of the buying center have formal and informal power to select or approve the final suppliers? Deciders
Buying activity consists of? Buying center and buying decision process
GE is like other companies because... Most of its business comes from commercial and industrial customers
This is not a way businesses and consumer markets differ Decision processes
In one way or another, large companies sell to Other companies
Business marketers in comparison with consumer marketers deal with far fewer but far larger buyers
What business buying situation is the marketer's greatest opportunity and challenge? New task
Created by: murph25
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