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1.02 Vocab

TermDefinition
Sports Marketing The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Perishable Experience A football game you played, you will never play that game again.
Facility Time Warner Area, Lowes Motor Speedway
Sporting Goods Tangible, manufactured products that make the game possible
Intangible An experience you can see, feel and participate in
Event Marketing A designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization
Immediate Fulfillment Produce & consume the product at the same time
Organized Participants Have rules (sanctioning bodies) - NCAA, MLB, MBA, MMA
Personal Connection Build consumer trust for the product
Private Events Weddings, birthdays, family events, anniversaries
Spectators/Fans Observers of the sporting event
Sponsors Businesses or organizations that pay to associate their names or products with a sporting event
Unorganized Participants Walk in the woods, jogging, freedom of rules
Brand Awareness Build awareness of your product by marketing the event
Corporate Events Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel
Created by: BrianaC509
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