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1.02 Vocab
Term | Definition |
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Sports Marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. |
Perishable Experience | A football game you played, you will never play that game again. |
Facility | Time Warner Area, Lowes Motor Speedway |
Sporting Goods | Tangible, manufactured products that make the game possible |
Intangible | An experience you can see, feel and participate in |
Event Marketing | A designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization |
Immediate Fulfillment | Produce & consume the product at the same time |
Organized Participants | Have rules (sanctioning bodies) - NCAA, MLB, MBA, MMA |
Personal Connection | Build consumer trust for the product |
Private Events | Weddings, birthdays, family events, anniversaries |
Spectators/Fans | Observers of the sporting event |
Sponsors | Businesses or organizations that pay to associate their names or products with a sporting event |
Unorganized Participants | Walk in the woods, jogging, freedom of rules |
Brand Awareness | Build awareness of your product by marketing the event |
Corporate Events | Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel |