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1.02 Vocab

TermDefinition
Sports Marketing The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Perishable Experience A football game you played, you will never play that game again.
Facility Time Warner Arena, Lowes Motor Speedway.
Sporting Goods Tangible, manufactured products that make the game possible.
Intangible An experience you can see, feel and participate in.
Event Mktg. A designing or developing a live themed activity occasion, display or exhibit such as a sports, music festival or concert to promote a product, cause, or organization
Immediate Fullfillment Produce & consumer the product at the same time.
Organized Participants Have rules (sanctioning bodies) - NCAA, MLB, MBA, MMA.
Personal Connection Build consumer trust for the product.
Private Events Weddings, birthdays, family events, anniversaries.
Spectators/Fans Observers of the sporting event.
Sponsors Businesses or organizations that pay to associate their names or products with a sporting event.
Unorganized Participants Walk in the woods, jogging, freedom of rules
Brand Awareness Build Awareness of your product by marketing the event.
Corporate Events Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel.
Created by: Zacharys239
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