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Foods II 1.01
Careers and Entrepreneurship
| Term | Definition |
|---|---|
| Business concept | An idea for a new business that can be tested. |
| Channels | The pathways to customers; accomplished through advertising. |
| Competitive advantage | The favorable position an organization seeks to be more profitable than its competitors. |
| Cost structure | The fixed and variable costs. |
| Entrepreneur | One who organizes, manages, and assumes the risks of a business or enterprise. |
| Key metrics | Indicators for evaluating factors that are crucial to the success of a business. |
| Lean Canvas Model | A fluid, simple diagram that captures a business model. |
| Product | A thing that you can touch or a service that you can offer which is sold to your customers. |
| Revenue | Money that comes into the business. |
| Start-up costs | All the expenses required to start your business. |
| Target customers | The group a business is interested in making the focus of all the company’s efforts. |
| Unique value proposition | A single, clear, compelling message describing a business; mission statement. |
| Step 1 of LCM | What step is Problem |
| Step 2 of LCM | What step is Customers |
| Step 3 of LCM | What step is Unique Value |
| Step 4 of LCM | What step is Solution |
| Step 5 of LCM | What step is Advantage (unfair or competitive) |
| Step 6 of LCM | What step is Revenue |
| Step 7 of LCM | What step is Cost Structure |
| Step 8 of LCM | What step is Key Metrics |
| Step 9 of LCM | What step is Channels |
| Fixed Expenses | Predictable expense amounts like rent, insurance, etc... |
| Variable Expenses | Unpredictable expense amounts like fuel, ingredients, advertising, etc... |
| Profit | Income - Expenses = ? |