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Midterm
| Question | Answer |
|---|---|
| Paul’s plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product? | Product or service management |
| After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product? | Product or service management |
| Which marketing career field involves determining why customers do what they do? | Marketing research |
| What is one advantage of observational research? | The researcher can read body language. |
| Validity of a search result is: | the degree to which the results are accurate. |
| Select the best phrase that describes how research was conducted by students before the inception of the Internet. | Students visited libraries to use reference material and periodicals for their papers |
| Which is the overall reason that marketing strategies are designed and implemented? | Achieving planned goals |
| When conducting research, a student should: | use multiple search engines. |
| Primary research is: | collected for the first time by the researcher. |
| Which is one way that many businesses use the marketing information contained in sales reports? | To improve the effectiveness of salespeople |
| By monitoring its sales and its customers’ buying habits, what is a business often able to identify? | Popular products |
| XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads? | Product popularity |
| Which type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months? | Quarterly inventory status |
| Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer’s needs. Carol always attempts to close a sale at all costs. Who is most likely to be the more successful salesperson? | Joe because he will get more repeat business |
| Which is an internal factor that affects the selling policies of a business? | Financial resources |
| What should a salesperson do when dealing with a customer who wants to return an unsatisfactory item? | Follow the business’s selling policies |
| Which antitrust regulatory act would prevent a business from randomly offering discounts to whomever it chose? | Robinson-Patman Act |
| Any business that transports goods across state lines must comply with standards set by which group? | Government agencies |
| Why do many professional organizations develop standards for their members to follow? | To promote product safety |
| One way a company can reinforce its image is by performing which action? | Training its employees |
| John communicates through all advertisements that his employees go through extensive training. What is John doing? | Making a brand promise |
| What will probably happen to a business if it continuously fails to deliver on its brand promise? | Lose credibility |
| A business’s brand promise is intended to accomplish which goal? | Provide the customer |
| A customer interested in buying an expensive product asks a question a sales representative cannot answer. The only other person on hand who has the information needed is a coworker who's helping a customer. What should be done? | Ask a coworker for the information as soon as his or her customer leaves |
| How does a feature-benefit chart help a salesperson? | Provides a quick reference to the salesperson about the product |
| Which type of product information might a salesperson be able to obtain from a manufacturer's representative? | How the product is made |
| A customer asks a specific product question that a new salesperson cannot answer. What should the new salesperson do? | Ask an available, experienced employee |
| Which is a product benefit that a salesperson might point out to a customer who wants to buy a computer? | Preinstalled software saves money. |
| A customer purchased dining room furniture that retails for $750 at 33% off. The sales tax rate is 5%, and delivery is $25. What is the total cost of the purchase? | $552.63 |
Created by:
Zacharys239
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