Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
marketing chapter 3
marketing chapter 3 study questions
| Question | Answer |
|---|---|
| define market | people or organizations with needs and wants and the ability and willingness to buy |
| define market segment | a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs |
| define market segmentation | the process of dividing a market into meaningful, relatively similar, identifiable segments or groups |
| what are the five basic bases for segmentation | geography, usage rate, psychographics, benefits sought, and demographics |
| what would count you into a specific geographic segmentation | region of the country of the world market size market density and climate |
| what would count you into a specific demographic segmentation | age, gender, income, ethnic background, and family life style |
| define geodemographic segmentation | segmenting potential customers into neighborhood life style categories. it combines geographic, demographic, and life style segmentation |
| what is a psychographic segmentation | market segmentation on the basis of personality, lifestyle, and motives |
| what are focus groups | carefully planned discussions to obtain perceptions of a defined interest area |
| how do people get put into a lifestyle segmentation | how their time is spent, importance to the things around them, beliefs, socioeconomic charactoristics |
Created by:
carry
Popular Marketing sets