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marketing chapter 2
marketing chapter 2 study questions
| Question | Answer |
|---|---|
| what is customer behavior | a broad term the covers both individual consumers who buy things for their own use and organizational buyers who produce business product |
| what is consumer behavior | the process through which the ultimate buyer make purchase decisions |
| what is the black box model suggest | that consumers will respond in specific ways to different stimuli after they've processed those stimuli in their minds. |
| what are cultural influences | values, beliefs, preferences, and tastes handed down through generations |
| what are the interpersonal determinants of consumer behavior | culture, social class, reference groups, and family influences |
| what are a few examples of subcultures | corporate, adolescent, drug, culture of poverty, academic, etc. |
| what are the four major family influences | automatic, husband/ wife- dominant, and syncretic |
| what is a automatic role | when the partners independently make equal numbers of decisions |
| what is a husband/ wife- dominant role | where the husband or wife makes most of the decisions |
| what is a syncretic role | where both partners jointly make the decisions |
| what are the three major societal classes | upper class, middle class, and lower and working class |
| what is Malsow's hierarchy of needs (top to bottom) | self- actualization, esteem, social, safety, and psychological needs |
| what is the definition of a perception | the meaning that a person attributes to incoming stimuli gathered through the five senses |
Created by:
carry
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