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2.07
| Term | Definition |
|---|---|
| Brand | The combined impressions and experiences associated with a particular company |
| Brand Champion | The person in a business who is responsible for making the brand come alive, usually the business owner |
| Brand Cues | Elements that remind customers of brands and their values |
| Brand Identity | The element that are instantly recognized as representing a business or product |
| Brand Personality | How your brand would behave or a detailed personal profile of your business in order to create and maintain an emotional connection with your customers |
| Brand Promise | A business's agreement with customers that will consistently meet their expectations and deliver on its brands characteristics |
| Brand Symbol | A business's distinctive logo, design, or group of letters that cannot be spoken but are used to establish brand identity; often used in conjunction with a brand name |
| Core Values | Brand values: Beliefs or qualities that a brand stands for and is built around |
| Mission Statement | A brief summary of what a businesses have to connect with customers and reinforce their brand value |
| Touch Point | All the opportunities which businesses have to connect with customers and reinforce their brand value |
| Trademark | Legal method for protecting brands from misuse externally; represented by the r registration mark, TM trademark, or sm service mark |
| US Patent and Trademark Office | Office of the federal government responsible for issuing, administering, and enforcing U.S. patents and trademarks |
| Vision Statement | A summary of what a business owner wants a business to become |
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jaziahk
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