Busy. Please wait.

show password
Forgot Password?

Don't have an account?  Sign up 

Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
We do not share your email address with others. It is only used to allow you to reset your password. For details read our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Don't know
remaining cards
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the "Know" box, the DOWN ARROW key to move the card to the "Don't know" box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

"Know" box contains:
Time elapsed:
restart all cards
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how


Brand The combined impressions and experiences associated with a particular company
Brand Champion The person in a business who is responsible for making the brand come alive, usually the business owner
Brand Cues Elements that remind customers of brands and their values
Brand Identity The element that are instantly recognized as representing a business or product
Brand Personality How your brand would behave or a detailed personal profile of your business in order to create and maintain an emotional connection with your customers
Brand Promise A business's agreement with customers that will consistently meet their expectations and deliver on its brands characteristics
Brand Symbol A business's distinctive logo, design, or group of letters that cannot be spoken but are used to establish brand identity; often used in conjunction with a brand name
Core Values Brand values: Beliefs or qualities that a brand stands for and is built around
Mission Statement A brief summary of what a businesses have to connect with customers and reinforce their brand value
Touch Point All the opportunities which businesses have to connect with customers and reinforce their brand value
Trademark Legal method for protecting brands from misuse externally; represented by the r registration mark, TM trademark, or sm service mark
US Patent and Trademark Office Office of the federal government responsible for issuing, administering, and enforcing U.S. patents and trademarks
Vision Statement A summary of what a business owner wants a business to become
Created by: jaziahk