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Sports marketing 1

TermDefinition
Sports Marketing The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Intangible An experience you can see, feel and participate in.
Perishable Experience A football game you played, you will never play that game again.
athletes Make the game happen
facility Time Warner Arena, Lowes Motor Speedway.
sporting goods Tangible, manufactured products that make the game possible.
personal training Get ready to compete, participating in an exercise class at the local health club.
sports information ESPN, Sports Illustrated, Newspapers
unorganized participant Walk in the woods, jogging, freedom of rules.
organized participant Have rules (sanctioning bodies) - NCAA, MLB, MBA, MMA
spectators Observers of the sporting event.
sponsors Businesses or organizations that pay to associate their names or products with a sporting event.
event marketing A designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization.
Corporate events Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel.
Private events Weddings, birthdays, family events, anniversaries.
Start a dialogue Face to face marketing (virual marketing)
Personal connection Build consumer trust for the product
Immediate Fulfillment Produce & consumer the product at the same time.
Brand Awareness Build Awareness of your product by marketing the event.
Entertainment Marketing Involves the use of entertainment to develop, promote, and distribute goods and/or services to satisfy the wants and needs of customers.
Created by: Kimberlyh130
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