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1.02 vocab

TermDefinition
sports mktg the process of planning and executing the conception, pricing, promotion , and distribution, of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
perishable experience a football game you played, you will never play that game again.
facility Time Warner Arena, Lowes Motor Speedway
sporting goods Tangible, manufactured products that make the game possible.
intangible an experience you can see, feel and participate in.
event mktg A designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization
immediate fulfillment Produce & consumer the product at the same time.
organized parcipants have rules (sanctioning bodies) - NCAA, MLB, MBA, MMA
personal connection Build consumer trust for the product.
private events Weddings, birthdays, family events, anniversaries.
spectators/fans observe of the sporting event
sponsors Businesses or organizations that pay to associate their names or products with a sporting event.
unorganized participants walk in the woods, jogging, freedom of rules.
brand awareness build awareness of your product by marketing the event
corporate events Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel
Created by: 1352488
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