A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

A product line extension marketed under the same general brand as a previous item or items.

The brand mark is that part of a brand name that cannot be spoken.

The brand name is that part of a brand that can be spoken.

The marketing of the several brands falling under a generic product category such as coffee, dessert, and oral hygiene.

The use of descriptive information (e. g., size, ingredients, or use) on labels.

A product that is named only by its generic class (e. g., drip-grind coffee, barber shop)

A system of identification that describes products by their quality, using agreed-on numbers or letters.

The information attached to or on a product for the purpose of naming it and describing its use, its dangers, its ingredients, its manufacturer, and the like.

The practice of offering for sale two or more products or services either at individual prices or for one single price.

A brand that is marketed throughout a national market. It contrasts with regional brand and local brand.

The container used to protect, promote, transport, and/or identify a product.

A visual plan showing the physical allocation of product display space within a product grouping used for standardizing merchandise presentation.

The practice of offering two or more products or services for sale at one price

Has four stages: Introduction, growth, maturity, decline

A group of products marketed by an organization to one general market.

The full set of products offered for sale by an organization.

The altering of a current product so as to make it more appealing to the market place

How the innovator firm decides to compare the new item to its predecessors and creates an impression in the customers mind.

A trademark that is used to identify an organization rather than a product or product line.

People, animals, animated characters, objects, or the like that are used in advertising a brand and that come to be identified with the brand, in much the same way that a trademark is identified with a brand

A legal term meaning the same as brand, it includes brand name and brand mark.

making decisions about what features should be used in selling a business's products, services, or ideas

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Unit 7

Term	Definition
Brand	A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
Extension	A product line extension marketed under the same general brand as a previous item or items.
Brand Mark	The brand mark is that part of a brand name that cannot be spoken.
Brand Name	The brand name is that part of a brand that can be spoken.
Category Management	The marketing of the several brands falling under a generic product category such as coffee, dessert, and oral hygiene.
Descriptive Label	The use of descriptive information (e. g., size, ingredients, or use) on labels.
Generic Brands	A product that is named only by its generic class (e. g., drip-grind coffee, barber shop)
Grade Label	A system of identification that describes products by their quality, using agreed-on numbers or letters.
Label	The information attached to or on a product for the purpose of naming it and describing its use, its dangers, its ingredients, its manufacturer, and the like.
Mixed Bundling	The practice of offering for sale two or more products or services either at individual prices or for one single price.
National Brands	A brand that is marketed throughout a national market. It contrasts with regional brand and local brand.
Package	The container used to protect, promote, transport, and/or identify a product.
Planograms	A visual plan showing the physical allocation of product display space within a product grouping used for standardizing merchandise presentation.
Price Bundling	The practice of offering two or more products or services for sale at one price
Product Life Cycle	Has four stages: Introduction, growth, maturity, decline
Product Line	A group of products marketed by an organization to one general market.
Product Mix	The full set of products offered for sale by an organization.
Product Modification	The altering of a current product so as to make it more appealing to the market place
Product Positioning	How the innovator firm decides to compare the new item to its predecessors and creates an impression in the customers mind.
Trade Name	A trademark that is used to identify an organization rather than a product or product line.
Trade Character	People, animals, animated characters, objects, or the like that are used in advertising a brand and that come to be identified with the brand, in much the same way that a trademark is identified with a brand
Trademark	A legal term meaning the same as brand, it includes brand name and brand mark.
Product Planning	making decisions about what features should be used in selling a business's products, services, or ideas

Created by: lupeM

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