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STUDY GUIDE
Marketing study guide for the final
| Question | Answer |
|---|---|
| The process of classifying people who form a given market into even smaller groups. → market segmentation | true |
| Scanning of outside influences on an organization. | PEST analysis |
| A formal, written document that directs a company's activities for a specific period of time | marketing plan |
| Statistics that describe a population in terms of personal characteristics, such as age, gender, income, marital status, and ethnic background. → geographics | false |
| Segmentation of the market based on where people live. → geographics | true |
| The projection of probable, future sales in units or dollars. | sales forecast |
| An assessment that lists and analyzes the company's strengths and weaknesses. SWOT is an acronym for strengths, weaknesses, opportunities, and threats | SWOT analysis |
| An expectation for performance that reflects the plan's objectives. → performance standard | true |
| Grouping people with similar attitudes, interests, and opinions, as well as lifestyles and shared values. → geographics | false |
| McDonald’s French fries (_) | B2C |
| McDonald’s French fries container served in to customer (_) | B2C |
| Jiffy lube oil change (_) | B2C |
| Rubber sold to manufacturing plant that make outsole for Air Jordan (_) | B2B |
| Haircut at hair salon (_) | B2C |
| Hair extension (sold at public beauty supply store _ ) (sold by beautician along with service to customer_ ) (sold to beautician by beauty wholesaler_ ) | B2B |
| Shoelaces for Air Jordan (original included with shoes when purchased _) (spare pair purchased by customer | B2C |
| Air Jordan shoes sold at Foot Locker (_) | B2C |
| Cooler milk is stored until purchased by customer (_) | B2C |
| Gallon of milk purchased at Flash Foods (_) | B2B |
| Gallon of milk purchased at Kroger (_) | B2B |
| The study of the internal and external factors that affect marketing strategies. | SWOT analysis |
| The projection of probable, future sales in units or dollars. | market segmentation |
| An expectation for performance that reflects the plan’s objectives. | sales forecast |
| The process of classifying people who form a given market into even smaller groups. | . disposable income |
| The money left after taking out taxes. | performance standard |
| The money left after paying for basic living necessities, such as food, shelter, and clothing. | demographics |
| Segmentation of the market based on where people live. | situation analysis |
| . A formal, written document that directs a company’s activities for a specific period of time | mass marketing |
| Scanning of outside influences on an organization. | PEST analysis |
| An assessment that lists and analyzes the company’s strengths and weaknesses. SWOT is an acronym for strengths, weaknesses, opportunities, and threats | marketing plan |
Created by:
JavonW221
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