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3.08 Vocabuary
| Term | Definition |
|---|---|
| Primary Circulation | The total number of copies of print media sold. |
| Secondary Circualtion | The number of people who read a publication but do not actually purchase it ("pass along" readers). |
| Position (Preferred) | A variable that gives your location relative to an origin. |
| Zoning | Dividing an area into zones or sections reserved for different purposes such as residence and business and manufacturing etc |
| Flat Rates | A standard newspaper advertising rate where no discounts are offered for large-quantity or repeated space buys |
| Sliding Scale Rates | Which of the following decreases the costs to a business of using newspaper advertising |
| Delivered Circulation | Number of copies actually circulated |
| Guaranteed Circulation | Number of copies the publisher expects to circulate |
| Bleed Pages | Number of copies the publisher expects to circulate |
| Gatefolds | Enable an advertiser to make a striking presentation by using a third page that folds out and gives the ad an extra-large spread |
| Spreads | A screen-oriented interactive program enabling a user to lay out financial data on the screen |
| Rating | A measurement task that requires respondents to estimate the magnitude of a characteristic or quality that a brand, store or object possesses |
| Gross Rating Points | Reach x Frequency |
| Run-of-Schedule Air Time | Airing time of a commercial on a radio or TV left to the discretion of the station. Its broadcast at a specific moment (time slot) or during a particular program usually requires payment of a premium. In printmedia, it is called run of press |
| Cost per Thousand (CPM) | How much a company pays you for every 1000 times ad is displayed |
| Cost per Gross Rating Point (CPRP) | The cost to deliver the equivalent of one rating point of a specific media schedule or media vehicle |
| Movable Billboard | Which of the following media vehicles might a sport/event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area |
| Advertising Package | All advertisements proposed to be exhibited on, or in relation to, a large development |
| Visibility | Illuminating the stage so the audience can see what is happening |
| Volume Discount | A lower price for making a large purchase |
| Circulation | Average number of the copies of a publication distributed in a standard period such as day, week, or month. |
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Altimisha
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