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sem2
| Term | Definition |
|---|---|
| Community at large | individuals employed in local/area organizations |
| Contingency plan | The specific guidelines that are used when responding to undesirablecircumstances |
| Crisis management | a public relations strategy that involves the ongoing managing, planning, and coordinating of |
| event | A gathering or activity |
| fans | Individuals or groups who express a common interest in a specific performer, athlete, team, or organization |
| goodwill | Positive feelings toward an individual or business; an advantage that an individual or business acquires beyond the value of goods and services provided |
| media | The message channels used to promote a good, service, or idea (e.g., radio, television, newspapers, magazines, Internet); one of several sport/event fan bases |
| media buzz | Attention from a variety of media sources |
| public relations | A function of business designed to establish and maintain positive relationships between and its various public's, or fan bases |
| publicity | Any non personal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it |
| spectator | A type of fan who follows and watches a specific performer, athlete, team, or organization |
| survey | A data-collection tool used to gather useful information from individuals |
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jyquelm
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