Gathering and analysing information about the potential market for a product or service.

Accessing information that already exists

Gathering information directly from the marketplace about customers and competitors.

Watching the behaviours of customers.

Using a questionnaire to ask customers about their attitudes towards new p or existing goods or services.

Identifying consumer needs and producing the products or services that meet those needs.

A combination of actions a company uses when selling a product or service. (Product, Price, Place & Promotion)

A place where goods or services are bought and sold.

An identity, name or logo that makes a product or service different from competitors.

A group of people with a common theme that will buy a particular product or service.

The theory that, like people, most product or services pass through distinct life stages; introduction, growth, maturity and decline.

Businesses that buy goods in very large amounts from producers and sell them in smaller amounts to retailers.

Shops at the end of the chain of distribution that sell goods and services to consumers.

Channels of distribution

The routes that goods may follow to get from the producer tot the consumer.

The companies that make or grow a product, also called manufacturers.

Communicating with customers to attract their attention to a product or service.

Communicating with consumers to inform, persuade or remind them about a product or service.

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Marketing & Research

Terms and definitions for marketing and researching your business

Term	Definition
Market research	Gathering and analysing information about the potential market for a product or service.
Desk research	Accessing information that already exists
Field research	Gathering information directly from the marketplace about customers and competitors.
Observation research	Watching the behaviours of customers.
Customers surveys	Using a questionnaire to ask customers about their attitudes towards new p or existing goods or services.
Marketing	Identifying consumer needs and producing the products or services that meet those needs.
The marketing mix	A combination of actions a company uses when selling a product or service. (Product, Price, Place & Promotion)
Market	A place where goods or services are bought and sold.
Brand	An identity, name or logo that makes a product or service different from competitors.
Target market	A group of people with a common theme that will buy a particular product or service.
Product life cycle	The theory that, like people, most product or services pass through distinct life stages; introduction, growth, maturity and decline.
Wholesalers	Businesses that buy goods in very large amounts from producers and sell them in smaller amounts to retailers.
Retailers	Shops at the end of the chain of distribution that sell goods and services to consumers.
Channels of distribution	The routes that goods may follow to get from the producer tot the consumer.
Producers	The companies that make or grow a product, also called manufacturers.
Promotion	Communicating with customers to attract their attention to a product or service.
Advertising	Communicating with consumers to inform, persuade or remind them about a product or service.

Created by: mdowneykk

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