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C712 E-Marketing

QuestionAnswer
E-Business Wide range of business activities that take place via Internet applications
E-Marketing Strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools
Online marketing Activities that connect buyers and sellers electronically through interactive computer systems
Corporate website Designed to increase a firm’s visibility, promote its offerings, and provide information to interested parties
Marketing website Main purpose is to increase purchases by visitors
B2B E-Marketing Use of the Internet for business transactions between organizations
Electronic data interchange Exchange of sales information between buyers and sellers Requires compatible hardware and software systems Cuts paper flow, speeds the order cycle, and reduces errors Allows companies to set production schedules to better match demand
Web services - Internet-based systems Allow parties to communicate electronically with one another regardless of the computer operating system they use Rely on open source XML standards
Extranets - Secure networks Used for e-marketing and accessible through the firm’s website by external customers, suppliers, or other authorized users
Intranets Secure internal networks that help companies share information among employees
Private exchanges A secure website at which a company and its suppliers share all types of data related to e-marketing Sometimes called c-business
E-Procurement Use of the Internet to solicit bids and purchase goods and services from suppliers
B2C E-Marketing Selling directly to consumers over the Internet
Electronic Storefronts Company website that sells products to customers
Encryption Encoding data for security purposes
Secure Sockets Layer Technology that encrypts information and provides authentication
Electronic signatures Electronic identification that allows legal contracts such as home mortgages and insurance policies to be executed online
Firewall An electronic barrier between a company’s internal network and the Internet that limits access into and out of the network
Phishing High-tech scam that uses authentic-looking e-mail or pop-up messages to get unsuspecting victims to reveal personal information
Vishing Scam that collects personal information through voice response systems; stands for voice phishing
Smishing Scam that collects personal information through cell phone text messages.
Channel conflicts Conflicts among manufacturers, wholesalers, and retailers
4 Main Functions of the Internet E-business Entertainment Information Communication
Banner ad Strip message placed in high-visibility areas of frequently visited websites
Pop-up ad Separate window that pops up with an advertising message
Pre-roll video ad Marketing messages that play before an online video
Search marketing Paying search engines a fee to make sure that the company’s listing appears toward the top of the search results. Also called search engine optimization (SEO).
Web-to-store shoppers Consumers who use the Internet as a tool to aid them at brick-and-mortar retailers
Click-through rate Percentage of people presented with a banner ad who click on it
Conversion rate Percentage of visitors to a Web site who make a purchase
Engagement Amount of time users spend on sites
Created by: khamm20
Popular Marketing sets

 

 



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