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1.02 vocab

TermDefinition
Sports Marketing tthe process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Perishable Experience a football game you played, you will never play that game again
facility time warner arena, lowes motor speedway
sporting goods tangible, manufactured products that make the game possible
intangible an experience you can see, feel and participate in
Event Marketing involves the use of entertainment to develop, promote, and distribute goods or services to satisfy the wants and needs of customers
Immediate Fulfillment produce and consumer the product at the same time.
Organized Participants Have rules - ncaa, mlb, mba, mma
Personal Connection build consumer trust for the product
Private Events weddings, birthdays, family events, anniversaries
Spectators/Fans observers of the sporting event
Sponsors businesses or organizations that pay to associate their names or products with a sporting event
Unorganized Participants walk in the woods, jogging, freedom of rules
Brand Awareness build awareness of your product by marketing the event
Corporate Events conferences, seminars, trade shows, team building, theme parties, vip events, incentive travel.
Created by: cyoungg
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