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marketing

TermDefinition
Marketing Is the activity set of institutions and processes for creating communicating delivering and exchanding offerings that have value for customers clients ,partners, and society at large
Services Intangible items that have monetary value and satisfy your needs and wants
Goods Tangible items that have monetary value and satisfy ones needs and wants
Utility The added value in economic terms
Markeing concept Is the idea that that a business should strive to satisy customers needs and wants while generating a profit for the business
Organizational market Or business to business b2b market includes all businesses that buy products for use in their operations
Market People who share similar needs and wants and who have the ability to purchase a given products
Market share Is its percentage of the total sales volume generated by all companies that compete in a given market
Target market Group that is identified for a specific marketing program
market segmentation Business look for ways to sell their products to different consumers who may be potential customers
Marketing mix The four basic marketing strategies called the four p's products, place, price and promotion
cusomer profile Information about the target
Market growth an increase in the overall value of a given market
Market position The relative standing a competitor has in a given market compared to its competitors
Demographic segmentation market segmentation based on your target
Pcychographic segmentation Based on your target markets lifestyles and personality characteristics
Industrial market All potential customers buy for bussiness use
Behavioral segmentation based on benefits your target market exacpts to receive or gain from from products
Geographic segmentation Based on where your target market lives
Created by: 105416
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