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arizona23
| Term | Definition |
|---|---|
| Marketing | The activity , set of institutions,and process for creating , communicating , delivering , and exchange offerings that have value for coustomers , clients partners and society at large |
| Goods | Tangibles items that have monetry value and statifying ones needs and wants |
| Service | Intangible items that have monetry value and satify your need and wants |
| Marketing concept | The idea that a business should strive to satisfy consumers needs and wants |
| Utility | An added value in economic terms an attribute of goods or services that makes them capable of satisfying consumera wants and need |
| Market | All p[eople who share similazr needs and wants and who have the ability to purchas a given product |
| Consumer Market | Consumers who purchas goods and services for personal use |
| Organizational Market | Also known as business to business this include all business that buy product for use in their operations |
| Market share | A company percent of total sales volume generate by all companies that that compete in a given market |
| Market segmentation | The process of classifying people who form a given market into smaller groups |
| Consumer market | consist of consumers who purchas good and services for personal use |
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