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TermDefinition
Marketing the activity set of institutions and process for creating communicating, delievering, an d exchange offers that have vaule for customers, clients,parnters, and society at large
Goods tangible items that have monetary vaule and satisfy your needs and wants such as cars, furniture, televisions and clothing
Services intagible items that have monetary vaule and satisfy your needs and wants
Marketing Concept the idea that a bussiness should strive to satisfy customer' needs and wants while generating a profit for the bussiness
Utility the functions of marketing add caule to a product
Market all people who share similar needs and wants and who have the ability to purchase a given product
Consumer Market consists of consumers who purchase goods and services for personal use
Organizational Market market includes all bussinesses that buy proudcuts for use in their operations
Market Share percentage of the total sales voulme generated by all companies that compete in a given market
Target Market the group that is identified for a specific marketing program
Market Segementation the process of classifying people who from a given market into even smaller groups
Customer Profile lists information about the target market, such as age, gender, income level, martial status, ethic background,geographic residence, ,attitudes,lifestyle,and behavior
Marketing Mix includes four basic marketing stragies called the four Ps: place.price,product,and promotion
Created by: 105425
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