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C712 Distribution

TermDefinition
Distribution Movement of goods and services from producers to customers.
Marketing/Distribution Channel System of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user.
Marketing Intermediary (Middleman) Wholesaler or retailer that operates between producers and consumers or business users.
Direct Channel Marketing channel that moves goods directly from a producer to the business purchaser or ultimate user.
Dual Distribution Network that moves products to a firm’s target market through more than one marketing channel.
Intensive Distribution Distribution of a product through all available channels.
Selective Distribution Distribution of a product through a limited number of channels.
Exclusive Distribution Distribution of a product through a single wholesaler or retailer in a specific geographic region.
Vertical Marketing System Planned channel system designed to improve distribution efficiency and cost-effectiveness by integrating various functions throughout the distribution chain.
Forward Integration Process through which a firm attempts to control downstream distribution.
Backward Integration Process through which a manufacturer attempts to gain greater control over inputs in its production process, such as raw materials.
Corporate Marketing System VMS in which a single owner operates the entire marketing channel.
Supply Chain Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise.
Created by: mkale
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