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AOHT HM - Lesson 12
| Term | Definition |
|---|---|
| affiliate | A subordinate or subsidiary associate; a website that directs traffic to the main website. |
| banner ad | An advertisement placed on a web page that acts as a link to an advertiser’s website |
| domain name | A string of letters and numbers (separated by periods) that is used to name organizations and computers and addresses on the Internet. |
| download | To copy a file from another computer to one’s own, over a network or from the Internet. |
| e-commerce | Electronic commerce, which is the buying and selling of products or services over the Internet or through a network. |
| Electronic mail, sent via the Internet. | |
| hit | A request sent to a web server for access to a file, usually generated by a user clicking a link or an image |
| home page | The first page on a website, it usually welcomes guests and helps guide them to information on other parts of the site. |
| key word | Word used by search engines to help users find the information they are seeking on the web. |
| opt-in | An email marketing term in which the email recipient specifically requests receiving email related to a specific topic of interest. |
| page ranking | A tool that determines the popularity of a website. A website’s popularity rating is based on the number of hits it receives in a certain time period; for example, hits per day, month, or year. |
| page view | A request to load a single page of an Internet site. |
| pay-per-click advertising | An advertising model used on websites in which advertisers pay the host only when the ad is clicked. |
| search engine | A computer program that is designed to search for information on the World Wide Web. The search results are usually presented in a list of results and are commonly called hits. |
| search engine marketing (SEM) | A form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. |
| search engine optimization (SEO) | Changing the content or architecture of a site to increase its visibility in search engine result pages. |
| secure | In the context of a website, this means it is designed with encryption and other security features to protect customer data. |
| spam | Unwanted or junk email. |
| traffic | The amount of activity over a communication system during a given period of time (for example, the number of visitors who view a specific website). |
| web analytics | The measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage. |
| webmaster | Person who designs and/or maintains a website. |
| website | A collection of web content connected to a single home page; the multiple pages are all accessed with one web address. |
| World Wide Web | Abbreviated “www,” and also called the web, it is a system of interlinked hypertext pages. |
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rileygrubb
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