Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

3.0 & 4.0 Marketing

units 3 and 4 review

TermDefinition
Customization A technologically advanced method that allows businesses to produce products that are specialized for a very few customers.
Intranet A technological tool that helps a business's employees simultaneously access the same information about the business's products.
Brand A design, symbol, term, or word that identifies a company or product.
Competitive advantage Unique features of a company and its products that are observed by the target market as significant and superior to the competition.
Positioning Developing a specific marketing mix to influence potential customers’ overall perception of a brand (where it is sold, how it is placed in store, how it is placed on shelves).
Brand positioning The way consumers see the brand, as compared to a competitive brand.
Brand extensions When a brand name is used for a new or improved product line.
Brand licensing Allows one company to use another’s brand name, logo, or character for a fee.
Oligopoly Where relatively few competitive companies dominate the market
Chargebacks Financial penalties assessed for a variety of problems.
Promotion Any from of communication a business or organization uses to inform, persuade, or remind.
Product promotion Used to convince potential customers to buy products from them instead of from a competitor.
Institutional promotion Used to create a favorable image for itself. Does not directly sell a certain product
Advertising media Channels of communication (publications, broadcasts, direct mail, internet, out of home, many others) .
Marketing Information Management Organized attempt by a business to gather information to make better decisions about marketing issues, strategies, & problems.
Marketing Research Involves the marketing function that links the consumer, customer, & public to the marketer through information.
Illegal selling activities Misrepresenting the truth (bold- faced lie) Saying something unfair or untrue about another business or product Participating in bribery Neglecting the provide accurate information to the customers Unfairly competing within the marketplace
Business letter Formal paper communications between, to or from businesses.
How do competing businesses within the same industry usually react to each other's promotional mixes? By playing follow the leader
How have technological advancements enhanced a small business's ability to promote its products? Information can be communicated by more venues, and messages can be customized.
Created by: catilina
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards