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AOHT HM -Unit 2(6-8)

QuestionAnswer
brand The name, sign, symbol, design, or any combination of these that is used to identify a product and establish a separate and unique identity from the competition.
brand loyalty program Also called frequency marketing, relationship marketing, or loyalty marketing, the program rewards customers for continuing to support a specific brand.
brand mark The symbol, logo, or design used to identify the brand.
cobranding When two different brands share a location, concept, or partnership.
dilute To weaken or lessen in strength.
family branding When a brand name is used on several products; in the hospitality industry, family-branded products are usually targeting different market segments.
compile To collect materials from various sources and combine them into one document, book, or collection.
distribution channels Path or “pipeline” through which goods, services, and payments flow.
marketing strategy A planned approach to meeting marketing goals.
strategy A plan of action designed to achieve a major goal.
tactic A discrete activity used to help execute a strategy.
Created by: rileygrubb
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