Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

3.08 Vocab

s&e 3.08 vocab

TermDefinition
Primary Circulation The total number of copies of print media made.
Secondary Circulation The number of people who read a publication but do not purchase it.
Position (Preferred) The location of an ad on a page, or the time a program runs a commercial.
Zoning Dividing an area into zones or different purposes.
Flat Rates Everyone is charged the same rate.
Sliding-Scale Rates Decreases the costs for a business to use newspaper advertising.
Combination Rates Placing an ad in two different newspapers owned by the same company and receiving a discount for it.
Delivered Circulation The circulation figure which the publisher bases rates.
Guaranteed Circulation Number of copies a publisher expects to circulate
Bleed Pages Magazine ad where the printed area extends to the edge of the page.
Gatefolds Enables an advertiser to make a striking presentation by having a third page that folds out.
Spreads Two pages in a layout that face each other.
Rating Percentage of the total potential audience who are exposed to a particular media vehicle.
Gross Rating Points A measure of the total amount of the advertising exposures produced by a specific media vehicle or a media schedule during a specific period of time.
Run-of-schedule air time Broadcast commercial announcements that can be scheduled at the station's discretion at anytime.
Cost Per Thousand (CPM) Cost of reaching one member of the target market.
Cost Per Gross Rating Point Dollar cost of advertising exposure to one percentage point of the target market.
Movable Billboard An advertising billboard that can be taken to any location.
Advertising Package All advertisements proposed to be exhibited on a large development.
Visibility Degree of the clearness of the atmosphere/ Distance at which objects can be seen clearly.
Volume Discount Lower price for making a large purchase.
Circulation Spread or transmission of something to a wider group or area.
Created by: ljtaylor43
Popular Marketing sets

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards