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3.08 Vocab

s&e 3.08 vocab

TermDefinition
Primary Circulation The total number of copies of print media made.
Secondary Circulation The number of people who read a publication but do not purchase it.
Position (Preferred) The location of an ad on a page, or the time a program runs a commercial.
Zoning Dividing an area into zones or different purposes.
Flat Rates Everyone is charged the same rate.
Sliding-Scale Rates Decreases the costs for a business to use newspaper advertising.
Combination Rates Placing an ad in two different newspapers owned by the same company and receiving a discount for it.
Delivered Circulation The circulation figure which the publisher bases rates.
Guaranteed Circulation Number of copies a publisher expects to circulate
Bleed Pages Magazine ad where the printed area extends to the edge of the page.
Gatefolds Enables an advertiser to make a striking presentation by having a third page that folds out.
Spreads Two pages in a layout that face each other.
Rating Percentage of the total potential audience who are exposed to a particular media vehicle.
Gross Rating Points A measure of the total amount of the advertising exposures produced by a specific media vehicle or a media schedule during a specific period of time.
Run-of-schedule air time Broadcast commercial announcements that can be scheduled at the station's discretion at anytime.
Cost Per Thousand (CPM) Cost of reaching one member of the target market.
Cost Per Gross Rating Point Dollar cost of advertising exposure to one percentage point of the target market.
Movable Billboard An advertising billboard that can be taken to any location.
Advertising Package All advertisements proposed to be exhibited on a large development.
Visibility Degree of the clearness of the atmosphere/ Distance at which objects can be seen clearly.
Volume Discount Lower price for making a large purchase.
Circulation Spread or transmission of something to a wider group or area.
Created by: ljtaylor43
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