click below
click below
Normal Size Small Size show me how
PCS Personal Fin
Personal Finance Key Terms Ch. 6
Term | Definition |
---|---|
branding | the promotion of a product or service by identifying it with distinct characteristics (usually associated with public perception, quality or effectiveness) |
brand recognition/awareness | refers to the public's ability to recall and recognize a brand by its logo, jingles, packaging, etc. |
buyer's remorse | feeling regret or concern after making a large purchase |
caveat emptor | Latin term for "buyer beware" |
financing | to buy an item with credit; paying over time |
marketing | the process of communicating the value of a product or service to customers |
opportunity cost | refers to the financial opportunity that is given up because you choose to do something else with your money |
significant purchase | an amount of money you spend, usually $300, that causes some pain to part with |