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EBME Obj. 3.04
EBME Obj. 3.04 - Marketing
| Term | Definition |
|---|---|
| Market | The world of commercial activity where goods and services are bought and sold; includes customers and location a business wants to serve |
| Marketing | Means by which products or services are developed, priced, distributed, and promoted to customers |
| Marketing Mix | Combination of the 4 P's—Product, Place, Price, Promotion |
| Target Market | A group of individuals or organizations with similar traits who may purchase a particular product |
| Product | A good or service that can satisfy consumer needs |
| Place | The location of the business; also includes business activities that involve physical distribution, such as transporting goods, handling the goods, storing the goods, and keeping track of the goods |
| Price | The amount of money needed to purchase something |
| Promotion | The act of informing or reminding consumers about a specific product or brand |
| Fashion Merchandising | Development, buying, and selling of merchandise associated with apparel production, selection and coordination, fibers and fabrics, computer aided design, product compatibility, product development, quality assessment and control |
| Travel and Tourism | The industry involved in providing services to support travel, mainly recreational or for leisure purposes |
| Marketing Management | The management of a firm's marketing resources and activities; responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives |
| Market Researcher | A person who accumulates and analyzes data in order to make a particular marketing decision. Market researchers determine what motivates people to buy specific products |
| Salesperson | A person employed to represent a business and to sell its merchandise |
| Sports and Entertainment Marketing | Involves determining the sports and entertainment interests of the consumer and planning a product or service that the spectator will buy |
| Sales Manager | An individual who manages a group of sales representatives |
| Telemarketer | A person who uses the telephone for promoting and selling products |
| Buyer | One who makes bulk purchases on behalf of a retailer or wholesaler |
| eMarketing | The marketing of products or services using the Internet; also referred to as Internet marketing or online marketing |
Created by:
mmabe
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