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Marketing

Flashcards

TermDefinition
Product Planning Decisions made about what features should be used in selling the product.
Product Mix All different products that a company makes.
Product Positioning Efforts a business makes to identify a place and sell.
Product Bundling Multiple product packaged together.
Price Bundling Two or more products are placed on sale for one price.
Line Extensions the use of an established product brand name for a new item in the same product category.
Brand Extension Uses an existing brand name to promote new product
Package Physical container
Label Info tag message that is attached to package
Product Development involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche.
Brand Name and design
Brand Mark Unique symbol
Trade Name Identifies a company
Trade Character Personified Marktet
Trademark Word name symbol sound
Product Modifications an attempt by companies to extend the length of the Product Life Cycle by making small, or big changed to a product to keep customers interested in the product, or cause them to buy accessory items to keep the product popular.
Brand Licensing Allows offers to use brand name for fee
Mixed Brands National manufactured made product for labels.
Co-Branding Combines one or more brands
Gap Difference between what is available and whats needed.
Product Life Cycle the cycle through which every product goes through from introduction to withdrawal or eventual demise.
Market Research the action or activity of gathering information about consumers' needs and preferences
Branding Strategies a long-term plan for the development of a successful brand in order to achieve specific goals.
Product Line Group of closely related products.
Product Item Specific money brand.
Created by: jeancarlovega
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