Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing Flashcards

Vocabulary for Product/Service Management

TermDefinition
Product Planning The decisions made about what features should be used in selling of a business’s products.
Product Mix All the different products that a company makes or sells.
Product Line A group of closely related products manufactured or sold by a business.
Product Item A specific model, brand, or size of a product within a product line.
Product Width The number of different product lines a business manufactures or sells.
Product Depth The number of product items in a product line.
Product Positioning Efforts a business makes to identify, place, and sell its products in the marketplace.
Developing Products Follows Six Steps: Generate Ideas, Screen Ideas, Develop a Business Proposal, Test the product with consumers, Introduce the product, Evaluate customer acceptance
Line Extensions Adding new product lines, items or services.
Product Modifications An alteration to an existing product.
Product Bundling Multiple products or components packaged together into one bundled solution.
Price Bundling When two or more similar products are placed on sale for one package price.
Brand Name, design or symbol that identifies the products of a company.
Brand Name Word or group of words that can be spoken.
Brand Mark Unique Symbol, design, distinctive coloring, or lettering.
Trade Name Identifies the company or a division of a particular corporation.
Trade Character A personified brand mark.
Trademark Word, name, symbol, sound, device, or combination that has been given legal protections by the federal government.
Package Physical container or wrapping for a product.
Label Information tag, wrapper, seal, or imprinted message that is attached to a product or package.
Brand Extension Uses an existing brand name to promote a new and improved product in a company’s product line.
Brand Licensing Allows others to use the brand name for a fee.
Mixed Brands National manufacturer makes the product for a private label.
Co-Branding Combines one or more brands.
Gap The difference between what is currently available and what is needed/desired.
Product Development The first step is to generate new business ideas that are unique.
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards