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Tremayne reger

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QuestionAnswer
product planning the decisions made about what features should be used in selling of a business product.
product line a group of closely related products manufactured
product item a specific model, brand, or size of a product brand or size of a product within a product line or sells.
product width the number of different product lines of a business manufactures or sells
product depth the number of product items in a product line
Product positioning Efforts a business makes to identify, place, and sell its products in the marketplace.
Price bundling when two or more similar products are placed on sale for one package price
Brand Name, design or symbol that identifies the products of a company
Brand Name Word or group of words that can be spoken
Brand Mark Unique Symbol, design, distinctive coloring, or lettering
Trade Name Identifies the company or a division of a particular corporation.
Trade Character A personified brand mark.
Trademark
Created by: Tmayne
Popular Marketing sets

 

 



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