A trademark identified by moving images associated with a brand or company.

The developement and introduction of new products that expand the brand and take advantage of the recognition and image of an established brand name.

A brand strategy that uses an expansion of the popular appeal of an artist or work by achieving success in another market or style.

A brand strategy that uses legendary actors and singers.

Entertainment Franchise

A brand strategy that uses series of films, programs, or character portrayals planned to expand the character's activities in a series.

A word or words, letters, or numbers representing a brand that can be spoken.

A device that legally identifies ownership of a registered brand or trade name.

A consistent image or feeling that consumers recognize when encountering the brand.

A trademark identified by a sound associated with a brand or company.

The appearance of a product as a prop in afilm or TV show, in exchange for a fee paid by the product's advertise.

Revenue minus the cost of the goods sold.

The difference between the expenses and the retail price, expressed as a percentage or a dollar amount.

The number of people exposed to an advertisement and the number of times thay are exposed to it.

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Sports&Ent12

Question	Answer
Motionmarks	A trademark identified by moving images associated with a brand or company.
Brand Extension	The developement and introduction of new products that expand the brand and take advantage of the recognition and image of an established brand name.
Crossover	A brand strategy that uses an expansion of the popular appeal of an artist or work by achieving success in another market or style.
Archived	A brand strategy that uses legendary actors and singers.
Entertainment Franchise	A brand strategy that uses series of films, programs, or character portrayals planned to expand the character's activities in a series.
Brand name	A word or words, letters, or numbers representing a brand that can be spoken.
Trademarks	A device that legally identifies ownership of a registered brand or trade name.
Brand Identity	A consistent image or feeling that consumers recognize when encountering the brand.
Brand Mark	A brand name and symbol.
Soundmarks	A trademark identified by a sound associated with a brand or company.
Product placement	The appearance of a product as a prop in afilm or TV show, in exchange for a fee paid by the product's advertise.
Gross Profit	Revenue minus the cost of the goods sold.
Net Profit	gross profit minus expenses.
Profit margin	The difference between the expenses and the retail price, expressed as a percentage or a dollar amount.
Reach and Frequency	The number of people exposed to an advertisement and the number of times thay are exposed to it.

Created by: lamaykat

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