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HRTE Unit 5 Sports

Sports & recreation marketing

TermDefinition
marketing is the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants
sports marketing the promotion of sports businesses, teams, and players through public relations, promotions, advertising, selling, and events
Entertainment marketing the promotion of entertainment related products and events such as movies, plays, shows, merchandise, tickets, and more..
recreation marketing the promotion of businesses related to sports, fitness, and amusement. Can also include state and national parks, campgrounds, fitness centers, and other leisure related activities
leisure time The time left over after work and other necessities. Time for enjoyment
brand identity The combination of logo, slogan, and color scheme (theme) is used to help a sports, entertainment of recreation business create a…
slogan a catchy phrase or words that identify a product or company
logo also called a brand mark - a unique symbol, coloring, or other design element used to represent a company or product
target market a group of people identified as those most likely to become customers - specific group you are trying to reach through advertising and promotion
marketing of sports the promotion of a sports franchise or team
marketing through sports using sports as a promotional tool for other businesses
public relations activities that help an organization influence a target audience. Usually related to events, the media and at no cost to the business
cause marketing promoting social causes while also promoting your business. Examples could be promoting a cause on your packaging, donating to specific causes when purchasing a ticket, etc.
licensing the rights of one company to sell merchandise owned by another (usually sports or entertainment related) a percentage of all sales are given back to the original owner or creator of the merchandise. Examples might include Target selling Falcon's Jerseys
product placement a practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.
sponsorship money, products or services given to support a team or entertainment related business in exchange for the ability to promote and/or advertise the sponsors product or service at the event or connected to the event in some way
endorsement when a celebrity or sports figure is paid to promote a product or service
marketing mix strategies also called the 4 Ps of marketing. Include decisions related to how to create awareness for a product or service in order to increase sales through decisions about product, place, promotion, and pricing strategies.
sales promotions incentives, contests, coupons, temporary price reductions, and other methods used to gain attention to a product or service for a specific period of time.
market segmentation the process of grouping customers based upon their common characteristics and needs
ticket selling strategies Offering multiple ticket packages, operating a call center, and offering tickets through a website are all examples of
National Board of Tourism and Recreation The Federal Agency that supervises the preservation of natural and cultural resources for outdoor recreation is called
recreation This segment of the hospitality industry involves rest, relaxation, and enjoyment and includes activities such as, ropes courses, rafting/Kayaking/canoeing, hiking, teambuilding, canopy tours, hot air ballooning
State and National Parks This type of recreation involves protecting natural resources and landmarks while helping people learn about and enjoy them. Often includes hiking and other outdoor activities
Created by: janice ritchey
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