involves the activities of planning, buying, and selling apparel and accessories

this function is concerned with physically managing and maintaining the store

advertising display, public relations, publicity and special events

group of stores (usually 12 or more) owned, managed, and merchandised and controlled by a central office

major chain and department stores that provide the attraction needed to draw customers to shopping centers and malls.

are small, stand alone shops within larger stores that sell unusual or few of a kind apparel. usually fashion forward and gives one on one customer attention - bridal shops, etc.

selling merchandise through catalogs that they distribute to consumers. also called direct mail marketing.

relates to where a retailer situates itself in the consumer market as compared to the competition.

involve consumer purchases based on qualities or images of certain products

involve customers who consistently buy from certain retailers or favor particular stores.

is between two of more retailers using the same type of business format. Khols and Jc Penney

is between two or more relaters using different types of business formats. Example - khols and Walgreens both sell cosmetics, perfumes

how stores please customers senses forms an atmosphere. Example music, colors, furnishings, etc.

assortment breadth (width)

the number of different item categoires or classifications sold by a retailer

indicates the quantity of each item available. An assortment of a large number of items in many sizes and colors is thought to be "deep"

is a policy of setting high prices on items to attract customers who want quality goods or the status of owning expensive and exclusive merchandise

is advertising special price reductions of goods to bring in shoppers

strategy which involves promoting the store as always having low discounted prices that give good value for the money

merchandising policies

management guidelines related to inventory choices

management guidelines related to physical appearance and customer service

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FM Unit 4 Position

Retail Positioning & MKT Strategies

Question	Answer
merchandising	involves the activities of planning, buying, and selling apparel and accessories
store operations	this function is concerned with physically managing and maintaining the store
sales promotion	advertising display, public relations, publicity and special events
chain stores	group of stores (usually 12 or more) owned, managed, and merchandised and controlled by a central office
anchor stores	major chain and department stores that provide the attraction needed to draw customers to shopping centers and malls.
boutiques	are small, stand alone shops within larger stores that sell unusual or few of a kind apparel. usually fashion forward and gives one on one customer attention - bridal shops, etc.
mail order retailers	selling merchandise through catalogs that they distribute to consumers. also called direct mail marketing.
telecommunication retailer	online or televised retailing
retail positioning	relates to where a retailer situates itself in the consumer market as compared to the competition.
buying motives	reasons why people buy
product motives	involve consumer purchases based on qualities or images of certain products
patronage motives	involve customers who consistently buy from certain retailers or favor particular stores.
direct competition	is between two of more retailers using the same type of business format. Khols and Jc Penney
indirect competition	is between two or more relaters using different types of business formats. Example - khols and Walgreens both sell cosmetics, perfumes
ambiance	how stores please customers senses forms an atmosphere. Example music, colors, furnishings, etc.
assortment breadth (width)	the number of different item categoires or classifications sold by a retailer
assortment depth	indicates the quantity of each item available. An assortment of a large number of items in many sizes and colors is thought to be "deep"
prestige pricing	is a policy of setting high prices on items to attract customers who want quality goods or the status of owning expensive and exclusive merchandise
price promoting	is advertising special price reductions of goods to bring in shoppers
everyday low pricing	strategy which involves promoting the store as always having low discounted prices that give good value for the money
merchandising policies	management guidelines related to inventory choices
operational policies	management guidelines related to physical appearance and customer service

Created by: janice ritchey

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