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Marketing Mngt 10

Vocabulary Terms Chpt 20

QuestionAnswer
Marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs Sustainable Marketing
An organized movement of citizens and government agencies top improve the rights and power of buyers in relation to sellers Consumerism
An organized movement of concerned citizens and government agencies to protect and improve people's current and future living environments Environmentalism
A management approach that involves developing strategies that both sustain the environment and produce profits for the company Environmental sustainability
The philosophy of sustainable marketing that holds that the company should view and organize its marketing activities from the consumers point of view. Consumer- oriented marketing
A principle of sustainable marketing that holds that a company should put most of its resources into customer value building marketing investments Customer- value marketing
A principle of sustainable marketing that requires a company seek real product and marketing improvements Innovative marketing
A principle of sustainable marketing that holds that a company should define its mission in broad social terms rather than narrow product terms Sense-of-mission marketing
A principle of sustainable marketing that holds that a company should make marketing decisions by considering consumer's wants the companies requirements, customers long-run interests, and societies long run interests Societal marketing
Products that have neither immediate appeal nor long-run benefits Deficient products
Products that give high immediate satisfaction but may hurt consumers in the long run Pleasing products
Products that have low appeal but may benefit consumers in the long run Salutary products
Products that give both high immediate satisfaction and long-run benefits Desirable products
Created by: trgresham
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