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HRTE Unit 4 Food
HRTE Food Service Unit Vocabulary
Term | Definition |
---|---|
full service restaurant | a restaurant where a customer sits at a table, gives an order to a server and is served food at the table |
quick service restaurant | a restaurant offering speedy basic services , convenience, and consistent quality at low prices. also known as a fast food restaurant |
foodservice | the business of making and serving prepared food and drink |
commercial foodservice | consists of food and beverage business that compete for customers. Examples might include: Quick service, full service, carryout, cafeterias and buffets. |
fast food businesses | McDonald's, Burger King, Wendy's are examples of this type of restaurant |
buffet or cafeteria | a food service business that offers food displayed on tables where customers walk around and serve themselves |
carryout restaurant | specializes in preparing food for customers to take with them to eat at home or elsewhere |
TRUE | many full service restaurants fall into the casual dining category offering a range of pricing from budget to expensive and often serve single items, ethnic or family style foods |
fine dining | this type of restaurant offers the highest quality in service, ingredients, decor, and atmosphere. Often characterized by lavish service and high prices |
banquet | the provision of food and service for a special event such as an awards night, business conference or wedding is called a... |
non-commercial food service | foodservice operations such as for educational institutions, large corporations, hospitality facilities, that are paid for by the business or offered as part of the business |
restaurant concept | allows a food service business to distinguish itself from another based upon its target market, location, theme, decor', and service style |
ambiance | also called the atmosphere, is the general mood or feeling associated with a place |
TRUE | the restaurant concept is related to the target market (customers) it wishes to attract |
Quick Service Restaurants | generally attract customers who seek an easy and low cost meal that can be eaten in or taken out |
customer experience | involves the food, the service, cleanliness of the business, as well as the overall ambiance. |
ways managers can learn about customer satisfaction | mystery shoppers, customer comment cards, surveys, and observation or questioning |
menu | a list of food, beverages, served in a food service business which includes prices, descriptions and follows a business theme. |
TRUE | a food service business is judged on its promise. Meaning its' level of expected service, matches what customers actually receive. |
word of mouth | informal communication from one customer to another about a food service business |
bundle pricing | type of pricing strategy involves pricing a group of products at one price |
ODD/EVEN pricing | type of pricing strategy involves using .99 or .49 in order to give the impression of a lower cost for an item |
prestige | type of pricing strategy is used to create a feeling of status or higher level of quality |
brand | a name, term, design, symbol, or combination of these elements which identifies a product, service or company and differentiates from its competition |
large national food service businesses | use marketing strategies including: brand name, mass commercials, and mass advertising strategies |
small local food service businesses | word of mouth, local advertising, and social media are often used as marketing strategies for these businesses |
TRUE | building relationships involves offering positive experiences, high levels of customer service, building loyalty, and encouraging feedback |