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Sports&Ent 8

QuestionAnswer
Event Marketing All activities associated with the sale, distribution, and promotion of a sport event
Promotional mix Any combination of advertising, sales promotion, publicity, direct marketing, and personal selling.
Promotional Budget A determining factor in deciding the promotional mix.
Percentage of Sales One of the three means which to determine a promotional budget. Benefit, easy to calculate.
Competitive parity One of the three means which to determine a promotional budget. Looks to a competitors' spending pattern.
Objective-and-task method One of the three means which to determine a promotional budget.Objects are set and a company decides on what promotional activities are necessary to reach those objectives.
Advertising Any paid promotion of an idea, good, or service by an identified sponsor.
Promotional advertising Advertising with a goal of selling an item being promoted.
Institutional advertising Advertising with a goal of developing goodwill or a positive image.
Print media Means by which a company advertises to potential customers with the writen word.
Broadcast media Means by which a company advertises to potential customers using the airwaves.
Direct marketing Means by which a company advertises to potential customers using a data-base of contacts.
On-line Advertising Means by which a company advertises to potential customers via Internet.
Sales promotion A short-term incentive to get consumers interested in buying a product.
Public relations Activities that promote the image and communications a company has with its employees, customers, investors, and public.
Publicity The free mention of a product or company in the media
Press release A newsworthy article that provides the basic information to answer questions such as who, what, where, when, and why.
Personal selling Direct communication by a salesperson to potential customers either in person or by telephone.
Prospecting Involves looking for potential customers, or leads.
Pre-approach Learning about the products and the potential customers.
Created by: kllamay
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