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FM-Unit 2

What is Fashion

Fashion The display of the currently popular style of goods or activities. This can include clothing, furnishings, cosmetics, jewelry, etc.
style is a particular shape or type of apparel item identified by the distinct features that make it unique. also identified as..distinct features that create an overall appearance
high fashion items are the very latest or newest fashions.
mass fashion volume fashion, accounts for the majority of sales in the fashion business - example items are available at walmart, target, kohls, across the country etc.
fad temporary or passing fashion
classic style that continues to be popular over an extended period of time
accessories Articles/items that are added to complete or enhance apparel or a style
tertiary market includes retail businesses that sell the fashion once it has been produced.
secondary market includes businesses that transform the raw materials into fashion in the merchandise production phase. Manufacturers, wholesalers, etc.
primary market includes the business that grow and produce the raw materials that become fashion apparel. For example textile businesses
sole proprietorship owned by a single owner with single liability and profits going to owner
partnership two or more people have controlling interests and share liability and profits of the company
corporations Involves shareholders and a board of directors which makes the overall decisions for direction of the company. profits are shared among stockholders and company has its own liability.
physical needs to protect from extreme temperatures, weather and for safety.
adornment attractive decoration – enhances self concept, through feeling of beauty
psychological needs to wear clothing for identification, cultural reasons, and appearance of beauty or adornment
social needs wear clothing for status and modesty to fit in with current trends or to show position in society. Hippie, grunge, hip hop, etc.
values the ideas, beliefs and material items that are important to an individual
attitudes are a persons feelings or reactions to people, things, or ideas and have a major impact on apparel decisions.
need something a person must have for survival or protection, modesty, comfort, or livelihood
want desire for something that provides satisfaction
fashion leaders these are the few “fashion forward” men, women, and young people with enough confidence and credibility to start or accept new fashions.
fashion followers wear looks once they have been firmly accepted.
laggers the last to adopt fashion trend
trend the direction or movement of fashion that is accepted in the marketplace
trickle down A hypothesis that states the movement of fashion starts at the top with consumers of higher socioeconomic standards/rich and famous
trickle up A hypothesis that states the movement of fashion starts with consumers on lower-income levels/younger and then moves to consumers with higher incomes
trickle across A hypothesis stating that fashion acceptance begins among several socioeconomic classes at the same time
knock off copies or remakes of designer fashions made at a lower cost to be more affordable to a larger audience
counterfeit illegally made items which use the brand names/logos of designer items, but at much less expensive prices
fashion movement The ongoing motion of fashions moving through the fashion cycle
fashion cycle the stages of popularity for a fashion item
introduction highest cost, limited availability. often worn by the wealthy. Often high advertising and marketing costs at this stage
Rise costs are coming down and most of public is now seeking the items. manufacturers are beginning to make more affordable copies
peak Fashion is at the height of popularity Now more manufacturers are in the mix and offering fashion at all levels of affordability.
decline After mass production, some begin to tire of the style and desire something new. Still willing to wear the fashion, but not purchase at regular prices Merchandise is put on sale to make room for new fashions
Rejection or obsolescence some have already turned to new fashion no longer desire clothing because it is out of style
Created by: janice ritchey
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