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FM-Unit 2
What is Fashion
Term | Definition |
---|---|
Fashion | The display of the currently popular style of goods or activities. This can include clothing, furnishings, cosmetics, jewelry, etc. |
style | is a particular shape or type of apparel item identified by the distinct features that make it unique. also identified as..distinct features that create an overall appearance |
high fashion | items are the very latest or newest fashions. |
mass fashion | volume fashion, accounts for the majority of sales in the fashion business - example items are available at walmart, target, kohls, across the country etc. |
fad | temporary or passing fashion |
classic | style that continues to be popular over an extended period of time |
accessories | Articles/items that are added to complete or enhance apparel or a style |
tertiary market | includes retail businesses that sell the fashion once it has been produced. |
secondary market | includes businesses that transform the raw materials into fashion in the merchandise production phase. Manufacturers, wholesalers, etc. |
primary market | includes the business that grow and produce the raw materials that become fashion apparel. For example textile businesses |
sole proprietorship | owned by a single owner with single liability and profits going to owner |
partnership | two or more people have controlling interests and share liability and profits of the company |
corporations | Involves shareholders and a board of directors which makes the overall decisions for direction of the company. profits are shared among stockholders and company has its own liability. |
physical needs | to protect from extreme temperatures, weather and for safety. |
adornment | attractive decoration – enhances self concept, through feeling of beauty |
psychological needs | to wear clothing for identification, cultural reasons, and appearance of beauty or adornment |
social needs | wear clothing for status and modesty to fit in with current trends or to show position in society. Hippie, grunge, hip hop, etc. |
values | the ideas, beliefs and material items that are important to an individual |
attitudes | are a persons feelings or reactions to people, things, or ideas and have a major impact on apparel decisions. |
need | something a person must have for survival or protection, modesty, comfort, or livelihood |
want | desire for something that provides satisfaction |
fashion leaders | these are the few “fashion forward” men, women, and young people with enough confidence and credibility to start or accept new fashions. |
fashion followers | wear looks once they have been firmly accepted. |
laggers | the last to adopt fashion trend |
trend | the direction or movement of fashion that is accepted in the marketplace |
trickle down | A hypothesis that states the movement of fashion starts at the top with consumers of higher socioeconomic standards/rich and famous |
trickle up | A hypothesis that states the movement of fashion starts with consumers on lower-income levels/younger and then moves to consumers with higher incomes |
trickle across | A hypothesis stating that fashion acceptance begins among several socioeconomic classes at the same time |
knock off | copies or remakes of designer fashions made at a lower cost to be more affordable to a larger audience |
counterfeit | illegally made items which use the brand names/logos of designer items, but at much less expensive prices |
fashion movement | The ongoing motion of fashions moving through the fashion cycle |
fashion cycle | the stages of popularity for a fashion item |
introduction | highest cost, limited availability. often worn by the wealthy. Often high advertising and marketing costs at this stage |
Rise | costs are coming down and most of public is now seeking the items. manufacturers are beginning to make more affordable copies |
peak | Fashion is at the height of popularity Now more manufacturers are in the mix and offering fashion at all levels of affordability. |
decline | After mass production, some begin to tire of the style and desire something new. Still willing to wear the fashion, but not purchase at regular prices Merchandise is put on sale to make room for new fashions |
Rejection or obsolescence | some have already turned to new fashion no longer desire clothing because it is out of style |