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Marketing Ch 2
Question | Answer |
---|---|
this group is targeted by fast food restaurants | Generation Y |
information about where people live | geographics |
money left after taking out taxes | disposable income |
one of factors to consider when evaluating state of economy | inflation |
putting a market plan into action and managing it | implementation |
a combination of four strategies used to market a product | marketing mix |
separating large groups into smaller, precise groups based on characteristics | market segmentation |
characteristics such as age, gender, ethnic background, income | demographics |
analysis of outside influences on an organization | PEST Analysis |
brief overview of entire marketing plan | executive summary |
Is a very costly marketing strategy | niche marketing |
Three phases of marketing process are planning, implementation and what? | control |
A business uses this to evaluate strengths, weaknesses, opportunities, and threats | SWOT analysis |
This will determine if a marketing plan objective has been reached | time frame |
Statistics that describe a population in terms of personal characteristics such as age,gender, income, marital status, ethnic background, education, and occupation | demographics |
Information about the values and attitudes that shape consumers' lifestyles is called. | psychographics |
money left after paying for basic living necessities | discretionary income |
Legal, state, regional, national are examples of this type of segmentation | geographic |
A company's review of its staff, financial situation, production capabilities, and marketing mix can be all be found in a what? | company analysis |
The four basic marketing decisions are price, place, _______, and promotion. | product |
This group most appreciates advertising that includes images, hip music, and humor. | Generation X |
Political, economic, socio-cultural and technological are four areas that make up a what | PEST Analysis |
Research and development along with plans for new facilities will stop or slow down during a what | recession |
A combination of geographic, demographic and psychographic data about a group of people can be used to create a customer what? | profile |
An effective ______________________________ identifies target markets. | marketing strategy |