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Marketing Ch 2
| Question | Answer |
|---|---|
| this group is targeted by fast food restaurants | Generation Y |
| information about where people live | geographics |
| money left after taking out taxes | disposable income |
| one of factors to consider when evaluating state of economy | inflation |
| putting a market plan into action and managing it | implementation |
| a combination of four strategies used to market a product | marketing mix |
| separating large groups into smaller, precise groups based on characteristics | market segmentation |
| characteristics such as age, gender, ethnic background, income | demographics |
| analysis of outside influences on an organization | PEST Analysis |
| brief overview of entire marketing plan | executive summary |
| Is a very costly marketing strategy | niche marketing |
| Three phases of marketing process are planning, implementation and what? | control |
| A business uses this to evaluate strengths, weaknesses, opportunities, and threats | SWOT analysis |
| This will determine if a marketing plan objective has been reached | time frame |
| Statistics that describe a population in terms of personal characteristics such as age,gender, income, marital status, ethnic background, education, and occupation | demographics |
| Information about the values and attitudes that shape consumers' lifestyles is called. | psychographics |
| money left after paying for basic living necessities | discretionary income |
| Legal, state, regional, national are examples of this type of segmentation | geographic |
| A company's review of its staff, financial situation, production capabilities, and marketing mix can be all be found in a what? | company analysis |
| The four basic marketing decisions are price, place, _______, and promotion. | product |
| This group most appreciates advertising that includes images, hip music, and humor. | Generation X |
| Political, economic, socio-cultural and technological are four areas that make up a what | PEST Analysis |
| Research and development along with plans for new facilities will stop or slow down during a what | recession |
| A combination of geographic, demographic and psychographic data about a group of people can be used to create a customer what? | profile |
| An effective ______________________________ identifies target markets. | marketing strategy |
Created by:
apeake
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